Multidimensional interactions have altered the basic rules of communication social media has drastically changed how we communicate. Not too long ago, we communicated through the mail, on a land-line telephone, and in person. Today, we send text messages; leave voice messages; use instant messenger; send emails; talk through headphones, cell phones, and online video phones; and, of course, interact through the Internet where a plethora of social media tools has redefined communication. Such a redefinition has had an enormous effect. The entire paradigm of social media has altered the basic rules of communication, especially between business and their audiences. The one way communication methods of the recent past—business-to-customer and business-to-business—have been replaced by a more robust multidimensional communication model. That model is collectively called social media.
Today, everyone from teenagers to seniors are using digital media to communicate about the issues that are important to them. Social media, in particular, can be a creative way to tell your story to a targeted audience.
Digital media, however, does not work in a vacuum. For it to be effective, it should be integrated into a larger communications plan.
“Facebook is the most popular social network in the world, with over 350 million users, so it should come as no surprise to discover that people are using it as a primary tool for communication. However, our survey results also show that people are still using more established methods of communication, from the phone to email. It is important for organizations to understand these trends if they want to reach their customers exactly where and how they would like to be reached. As attitudes change and new methods of human interaction develop, businesses must stay ahead of the trends.” said Hazel Butters, CEO of Prompt Communications.
A Facebook page can help people become more deeply connected to your mission. They can add themselves as fans, write on your wall, upload photos, and join other fans in discussion groups. It could interconnect each and everyone whenever they want to. To communicate effectively in the social media world means understanding the new rules of the road. People want: To have a say. Meaningful dialogue.To be engaged and involved in the process. Personal interactions with others. To be listened to. To help shape what they find useful. To connect with others engaged in similar activities.
People overall believe that advances in technology have created a negative effect on their lives and interpersonal communications. More than half believe communication relies too much on technology, while some feel social media is making communication less personal. Despite these reservations, people are still using social media regularly.
As a conclusion, we are inherently more comfortable using the tools of social media to communicate with their network of peers and friends because we have lived with it and revolve our lives into it.
Handwritten with Love 